2026-10-05 # OpenAI to test visual ads inside ChatGPT image generation in the US OpenAI says it will begin testing a visual ad format during ChatGPT image generation in October 2026, with an initial group of US advertisers, per openai.com. Ads will be labeled and kept separate from the generated image. ## What else the source says - ChatGPT reaches 1.2 billion people weekly, per OpenAI - Visual ad test starts in October 2026 in the US - Ads are labeled and kept separate from the generated image - The test runs during image generation with an initial group of advertisers Source. [openai.com](https://openai.com/index/new-chatgpt-ads-format-and-measurement/) ## TRACE - First seen Oct 5, 2026, 3:31 AM PT - Published Oct 5, 2026, 3:14 PM PT, 11.7 h after first seen - Source openai.com (Company source) [SOTO home](https://signalsoftomorrow.com/)